Lithopone 30% has a lower coverage power than titanium dioxide. For this reason, Lithopone 30% can only partially substitute titanium dioxide, between 5 and 40%. 

Although cosmetics are not meant for consumption, there are concerns that titanium dioxide in lipstick and toothpaste may be swallowed or absorbed through the skin.

Aside from the attributes we mentioned above, titanium dioxide is known for its durability, which can create a pigment that’s extra long-lasting. On top of that, combined with other colors, titanium dioxide can instantly amplify color by providing intensity and brightness. That has made it particularly popular for foundation and lipstick formulas.

What does titanium dioxide do? 

Titanium dioxide (TiO₂) is commonly applied to enhance the white colour and brightness of food products. TiO₂ is also used as white pigment in other products such as toothpaste. A small fraction of the pigment is known to be present as nanoparticles (NPs). Recent studies with TiO₂ NPs indicate that these particles can have toxic effects. In this paper, we aimed to estimate the oral intake of TiO₂ and its NPs from food, food supplements and toothpaste in the Dutch population aged 2 to over 70 years by combining data on food consumption and supplement intake with concentrations of Ti and TiO₂ NPs in food products and supplements. For children aged 2-6 years, additional intake via ingestion of toothpaste was estimated. The mean long-term intake to TiO₂ ranges from 0.06 mg/kg bw/day in elderly (70+), 0.17 mg/kg bw/day for 7-69-year-old people, to 0.67 mg/kg bw/day in children (2-6 year old). The estimated mean intake of TiO₂ NPs ranges from 0.19 μg/kg bw/day in elderly, 0.55 μg/kg bw/day for 7-69-year-old people, to 2.16 μg/kg bw/day in young children. Ninety-fifth percentile (P95) values are 0.74, 1.61 and 4.16 μg/kg bw/day, respectively. The products contributing most to the TiO₂ intake are toothpaste (in young children only), candy, coffee creamer, fine bakery wares and sauces. In a separate publication, the results are used to evaluate whether the presence of TiO₂ NPs in these products can pose a human health risk.

Lithopone can also be used as raw material of putty to fill gaps; Adding 20% lithopone to the concrete to make artificial quartz without harming its light resistance and solidification; It can improve the impact resistance and electrical performance when used in fire safety polyester chemicals; These are the raw materials of audio vinyl records used for turbojet engine dye and thermal insulation coating and insulating layer.

We apply titanium dioxide to our skin through sunscreens, makeup, lip balms, nail polish, and other cosmetic products.